Social media content / Graphics

GPO Witness History


GPO Witness History is a visitor attraction located in the historical GPO building on O’Connell Street, Dublin. The GPO was the headquarters of the men and women who took part in the 1916 Easter Rising. Today, this attraction brings history to life though various media such as interactive screens, audio visual booths and authentic artifacts.


Agency: Mac Digital
Client: GPO Witness History
Work: Graphics, Illustration, Social Media, Digital Marketing


The mission – In the context of a 100 year anniversary of 1916 Rising, GPO Witness History was looking to engage the community and create a buzz through social media content before the opening. We needed to find a ‘voice’ and help further with defining the identity of the brand.

gpo illustration used for social media content
clock illustration used for social media
bicycle illustration and quote for social media use


The result was increased post engagement and click through to: after a various use of graphics based on poems, stories, quotes and before & after photographs from the 1916 Rebellion period and today.

Example of social media post. Poem by Padraig Pearse written on black and white image of Ireland, for GPO Witness History
People Reached
People Engaged
Page Likes
Page Views

Other Work

Digi Marketing Dummies logo consisting of letters D, M and D, forming one sign together.
Page detail from an art book